CASE STUDY #4

How we Handle a Complete Project


Who We Are and What We Do?

Ecommerce Professionals provides ecommerce services specializing on Amazon and other major marketplaces.

For Amazon related services, our services include product launch strategy, vendor and seller account management, promotion management, graphic design, inventory planning, Amazon search engine optimization, Amazon pay per click advertising, Amazon analytics, content management, enhanced brand content A+ detail pages, to name a few. We have experts related to the above mentioned fields.

In addition to Amazon Services we perform other ecommerce services on major marketplaces including Wayfair, Walmart, Overstock, Groupon, Fingerhut, JC Penny, Hayneedle, Houzz, Blue Stem Brands, Target, Tractor Supplies, Woot, Zulily just to name a few.

Understanding What a Complete Project is…

A complete project is handling the entire brand or products which include creating a seller central account, listing the products with infographics, description, rich keywords and SEO friendly content. It also includes creating and managing campaigns, managing Amazon FBA with primary focus of increasing sales and minimal ACoS.

Delving Deep into the Case Study…

We were approached by our client for helping them out in managing their brand entirely as their aim was to position themselves as a top brand, get sales and increase profitability. Hence, we helped them in creating a seller central account and compeletly managing the account on Amazon and we are still proudly handling the account.

Goals

  • Identifying the right keywords for each of the product and listing them with content, infographics and rich keywords
  • Creating sponsored ads and managing the same which helps in increased sales
  • Increase organic sales
  • Reduce ACoS

Results

  • We found that there was a drastic increase in sales
  • The results were significant as time went by as it exceeded the client’s target and expectations
  • The products had a huge demand and sales increased drastically
  • The content and infographics improved user visibility and sales
  • The campaigns turned out to be successful

Challenges

  • We had to do a market research on the competitors to understand where they stand in the specific industry. Understanding the details about the products they offer, along with market research was time consuming
  • Starting from scratch was a challenge, as we needed to figure out the products, create SEO friendly content, collect infographics and begin within a short time
  • We faced challenge when it came to content as we needed impressive and to the point content which makes people aware of the benefits and uses of the products rather than the flowery content

Actions

  • Listed the products without duplication
  • Worked on the content, product description, infographics, SEO etc
  • Performed an in-depth keyword research into each product category
  • SEO friendly content was implemented
  • Utilized all the available features and resources to make the product pages user friendly and engaging

Summary

Our client was happy with the tremendous results achieved within a short time. Our strategy was a success and helped them build their brand from scratch, boost the sales and exceed the expected target on time. As a result, the client received lot of orders and their products had a huge demand. We still continue working with the client and have started off several other campaigns and sponsored ads which are successful. Our client still experiences strong growth in sales and increased traffic. We are very happy with our customer as he referred few clients to us.