Blogs
What are Amazon Sponsored Ads?
Amazon Sponsored Ads are paid advertisements that appear on Amazon’s product pages. They are a great way to promote your products in front of Amazon audience.
What is Amazon PPC and When to Use Amazon PPC Advertising?
PPC stands for "Pay Per Click" (paid search marketing). It is a form of Internet Marketing which involves bidding to have your products ad to appear on the top of respective search engine results pages (SERPs) when people search for products or brands.
Amazon SEO Tips to Boost Your Listings and Sales
If you are an online retailer selling Amazon products, you've probably heard a lot about Amazon SEO and the importance of optimizing your listings for organic search. Having a well-optimized product listing is more important than many sellers realize.
What is Amazon SEO and Why it is Important?
SEO stands for search engine optimization, and it refers to a wide range of activities aimed at increasing the visibility of your product listings on amazon search engine organically.
How does Amazon Rank in SEO?
Amazon's rise as one of the world's most successful retailers can be attributed to its clever use of search engine optimization (SEO) as a marketing strategy.
What is Ecommerce product listing?
Ecommerce product listing refers to the presentation of products for sale on Ecommerce marketplaces. Listing products online is essential for all sellers to sell their goods.
Why Product Listing is important on E-commerce platform?
Any Ecommerce platform is incomplete without product listing. It is like the backbone to any E-commerce website, as it gives the visitor an idea of what is being sold on your website.
Key Guidelines for Effective E-commerce Product Listing
E-commerce product listing is one of the most important factors affecting conversion rates and online sales. The way you present your products affects a shopper’s buying decision about whether to buy the product from you or not.
How to get Better Reviews on Amazon (Review Management on Amazon)
Amazon product reviews are there for a reason – they help customers make informed decisions. The more positive reviews your product gets, the more trustworthy it becomes.
What is E-commerce Competitor Product Analysis?
An E-commerce competitor analysis for products gives your company an overview of the industry's state and competition. It allows you to make informed decisions on how to proceed with your E-commerce business plan and identify threats and opportunities.
What is negative keyword targeting in Amazon?
Negative keyword targeting is a powerful feature in Amazon Advertising that lets you exclude certain words and phrases from triggering your ads. Negative keyword targeting is one of the best features and a smart technique to save time and money when advertising on Amazon.
Importance of Product Competitor Analysis on Amazon Marketplace?
Competitor analysis is all about learning your competitors' marketing strategies, products, and selling techniques. It helps you understand how your competitors market their products and how you can compete with them effectively.
What are the advantages of E-commerce products' competitor analysis?
E-commerce competitor analysis is an essential tool for any online business. It enables you to track your competitors and analyze their strategies, performance, and operations to identify opportunities for your own business. Conducting an E-commerce competitor analysis helps you stay one step ahead of the competition by identifying threats and options so you can take correct steps to improve your company's performance.
Amazon Ad Bidding Strategies Every Seller Should Know
Amazon Advertising is a fast-paced, dynamic marketplace that continues to evolve. As advertisers continue to experiment with new strategies and tactics, it can be challenging for sellers to know where to focus their time and resources.
How to Handle Bad Reviews on Amazon
When a customer has a negative experience with your product, they want to inform other people about it by writing reviews. Reviews are voluntary and an honest expression of what a customer thinks about the product.
Amazon Buy Box
The Amazon buy box is the section at the top of each product listing where customers can add products to their cart and proceed with the purchase. The buy box is displayed on the product page, and shows the sale price, quantity, condition, shipping charge and estimated delivery date.
What is Keyword Analysis on Amazon and Why is it Important.
Keyword analysis is one of the most crucial pre-launch activities for Amazon ecommerce businesses. It plays important role in determining how effectively your product can compete on Amazon.
Amazon PPC Keyword Match Types
A Keyword Match Type is how you define your ad’s target keyword. When you create a new campaign, you must select a Keyword Match Type that assists Amazon’s algorithm in finding your ad and displaying it on relevant searches.
Difference between Amazon FBA and Dropshipping
Dropshipping is a form of retail business where a marketplace accepts orders from customer without keeping inventory on hand. Dropshipping is a fulfillment method in which a marketplace does not keep the product they sell in stock, but instead purchases the item when an order is placed and has it shipped directly to the customer.
How Amazon A+ Content can Transform your Online Store
Amazon A+ content is a program that encourages brands to create high-quality product content. If you have A+ content on your product pages, Amazon may feature them on their homepage to drive more sales.
How do you perform E-commerce competitor product analysis?
Competitor Analysis is the most crucial external analysis for any brand on any ecommerce platform. Your competitors will have different strengths and weaknesses than your own company.
What can Sellers do on Amazon Seller Central?
Amazon is the leading ecommerce marketplace, where a seller may opt to store, package, and transport goods to the customers through amazon fulfillment services or independently utilizing their own delivery channel.
What is Acos in Amazon PPC?
ACoS stands for “Advertising Cost of Sales”. It is a metric used to measure the effectiveness of your PPC campaign. ACoS is calculated as the total cost of your Amazon PPC campaign divided by the number of actual revenues generated from that campaign.
Why is competitor analysis critical?
Competitor analysis is a strategy in businesses use to monitor their competition and understand their strengths and weaknesses. Competitor analysis involves researching your competitors' products, services, marketing strategies, sales channels, prices etc.
Amazon Buy Box
The Amazon buy box is the section at the top of each product listing where customers can add products to their cart and proceed with the purchase.
How does Amazon Rank in SEO?
Amazon's rise as one of the world's most successful retailers can be attributed to its clever use of search engine optimization (SEO) as a marketing strategy. When you type a product into a search bar, you are presented with a list of product results.